He's the big papa bear-looking guy who does a riff on the Hot Pockets commercial jingle that always breaks me up. He lives in Brooklyn. He's a comedian. His material is clean. He makes babies. He's a family man with kids. And he's my kind o' Catholic.
A photo of Gaffigan clutching a Bible winds up in The Huffington Post next to a photo of Miley Cyrus' tongue. Just the appearance of that photo sends out a certain message. He gets positive attention. Even the White House notices him. The comedian is then offered an enormous amount of money to be a commercial spokesperson for a certain product. He turns down the money because the company is anti-gay marriage.
That sends out another message. The TV press takes the story and runs with it -- in all sorts of wrong directions. Comedy ensues with lots of guest cameo appearances.